The success of Influencer Marketing - Socially Powerful

How do you measure the ROI and effectiveness of your Influencer Marketing campaign?!

how to measure the roi in influencer marketing.jpg

It’s safe to say that Influencer Marketing has found its place within the marketing mix, it’s not going anywhere soon and has become a powerful tool for brands in today’s age of social media. Many of the most iconic brands in recent times have come to the fore with an all-in approach to Influencer Marketing, e.g. Gymshark, which is now one of the fastest growing businesses globally.

However, with anything new making its way in the world, there are questions and scepticism around it, especially if you’re doing it wrong. So, how do you measure the effectiveness and the ROI of Influencer Marketing, what metrics should you be looking at? Today, we will answer your question and show you all!

Firstly, when any brand is looking to commit to spending even $1 in any form of marketing, we need to look at the goals of the campaign and the potential returns. We always ask our clients three key questions - What are you trying to achieve? Who are you trying to target? And, what are your campaign objectives? We reverse engineer from the agreed outcome to make informed decisions about which influencers and platforms best capture the target audience’s attention to develop long-lasting engagement and business impact.

Now, let’s talk about the goals and how you can measure them.

Brand awareness

Many will see brand awareness as a given with any marketing activity, let alone influencer marketing. However, to be seen and wanted by your target audience is one of the main goals of brands. Even if you’re working with just one micro-influencer with a few thousand followers, you’ll want to know how many eyeballs have seen your brand or been exposed to your brand. The metrics to look at here, cover total reach and impressions. How many times a post has appeared on people’s timelines and how many unique impressions there was.

Engagement

Engagement goes one step further than brand awareness, here we look at the audience that how they have actively engaged (link clicks, left a like, a comment, dislike, shares, followed your brand etc) on the content for the particular campaign. To look at the effectiveness of the engagement, you need to look at the influencers previous engagement rate and how the campaign compares. Higher engagement rate (likes, comments, shares, link clicks etc) indicates the audience enjoyed the content and appreciated the campaign. The next logical step would be to work with the influencer(s) again to continue building your relationship with them and their audience.

Lower engagement rate (low likes, high dislikes, low views etc) will indicate that there was something wrong with the campaign. Perhaps the wrong influencer was selected, the content was poorly put together or there wasn’t a particularly good audience fit.

Sentiment

Whether you’re trying to shift perception, provoke a reaction or test the waters, influencer marketing is a great way to understand audience’s sentiment towards your brand, products or campaign. There are numerous ways to look at the sentiment, either through comments in videos or pictures (what people are saying positive, negative, neutral?), the like to dislike ratio, amount of web traffic or another way is through polls on influencers stories on Instagram for example.

If you’re a watch brand and you have a dilemma about which colour watch to produce, you could simply run a poll on a few influencers stories that hit your target audience demographics, you’ll see results almost instantly. Through analysing the sentiment you’ll be able to see which social platforms react best to certain pieces of content, enabling you as a brand to prioritise your marketing spend towards those platforms.

Sales

Everyone wants to sell more, let’s face it, when you market your brand or service, the hope is that the audience will buy or use it. Influencer Marketing is a great way to increase sales or conversions and there are many ways to track the success. However, before beginning the campaign understand your sales figures for a few months previous and benchmark against these figures. Are you selling more with or without the chosen influencers?

If you’re a beauty brand, partnering with influencers to increase sales of a product, you can track sales through tracking links and discount codes, unique to each influencer you’re working with. By ensuring each link and code is unique, not only can you see day to day analysis and whether certain offers work best on certain days, but you can figure out influencer conversions. Which influencers are performing best and converting more of their audience to sales vs ones that aren’t performing well and have very little actual influence over their audience.

If you’re a mobile gaming company and your goal is to increase downloads using influencers, you can then track this through clicks on trackable links and then downloads of the game. Through this data, you can see the conversion metrics as before and you’ll be able to prioritise your top performing influencers for further marketing.

Influencer marketing is an incredibly powerful marketing tool if you have a concrete strategy in place (please see our previous blog for tips on this) and you know what you’re looking to achieve or measure. The above metrics will allow you to put together an Influencer Marketing campaign with confidence and understand the true power of the campaign performance.

 

Vera Casagrande - "Influencer Marketing, it’s much more than “just being active on social media”

Today we had some time to catch up with Influencer, Vera Casagrande, a fashion and travel influencer based in New York. We talked about all things Influencer Marketing and got her view on how the industry will evolve over the coming months and years! Enjoy!

 
 
DSC_0216.png
 

Could you tell us a little bit about your background and how you started to build a following?

I've devoted my last 10 years to the fashion industry as a commercial model and actress. My ever-evolving fashion and film career extends from working with iconic brands such as Nicole Miller and Zac Posen to appearing in HBO's Vinyl. My following came totally from the non-blogger route- I built it sharing daily snapshots, outfit ideas, beauty favs and NYC city life.

Is this something you do full-time?

This is definitely my full-time work, however, it’s much more than “just being active on social media”. It’s a lifestyle profession that fits into my myriad of different jobs (Modeling / Acting / Consulting on Social Media + Content Creation)

They all kind of work in unison. I really love the variety of people I get to work with, the types of work I get to do and how I fit into the equation.

What sort of content do you create and what content works best with your audience?

I love sharing things that I find useful/ beautiful/ impressive. As an all around girly-girl that typically falls under Lifestyle, Fashion (Beauty)  and Travel!

What would you define Influencer Marketing as?

“Influencers” are individuals that have an active online presence or serve as key industry leaders. Influencer Marketing from a Brand’s perspective should be harnessing the power of these brand evangelists. These are the people that are online zealously advocating their audiences why they should give their time to a product or brand. Influencer Marketing is a key component to helping customers discover, use or purchase products.

How do you think Influencer Marketing will evolve over the next 12 months?

I think it’s a moving target, however,  it’s fun to see the industry growing! I think it will evolve by new brands jumping on board and hopefully seeing less resistance to Influencer Marketing being only “just a phase”.

How has the Influencer world evolved since you began?

I didn’t come from blogging and I still don’t have a traditional “blog” online. The evolution of the industry has opened up to people like me who are using Instagram only to show their work. Brands or people can now look at my portfolio/ website/ feed/captions and credentials to see what I’m all about and if they feel that I’m a good fit to partner with.

How do you feel brands are working with Influencers?

Some Brands are on it. I’ve seen brands blow up putting all of their marketing dollars into online campaigns and working with niche influencers to grow brand awareness and really seeing success. I have also seen brands that “don’t get it” and really miss the mark with younger demographics.

Have you seen any brands that you feel are doing great work with Influencers?

@Daniel Wellington

@NYXcosmetics

Enough said.

Do you use any software to help create content?

I love Adobe Lightroom on my phone to edit photos. UNUM for organization and curation!

How do you balance your online life with offline?

I’m not a “phone addict” and I put away the phone away to really “tune in” to dinner or conversations when I’m with people. It’s more about consciousness than balance.

Which influencers inspire you and look up to?

I’m really impressed by @tezzamb - she has great style.

If you could work with any brand, who would that be?

I’m pretty excited about my (@welovecoco) CHANEL beauty box arrival. High Fashion Brands are always dreamy because they put so much into the little details. Let’s say a Chloe for good measure. :)

Tell us something about you that people might not know?

I’m fluent in Finnish! So Random. I was born in Helsinki and we immigrated to the States when I was young. You wouldn’t guess as my writing online is all in English and that my last name is…. er…. not Finnish.

What’s your favourite social platform and why?

Instagram! It’s so versatile to tell your brand story - via videos, posts, stories or I’ve seen people use the entire feed as pieces of one photo. It’s really whatever you want to make it. I think that’s great for creative people.

Where do you want to take your career as an Influencer?

To the moon! ;)

I believe in this very young industry and I’m hoping to stay apart of it for the future.

I’m hoping that my feeds and portfolio will allow me to continue connecting with incredible brands and this amazing social media community!

"As a marketing tool, Influencer Marketing is a great platform to advertise"

Today, we caught up with Yogita Agarwal, an Influencer based in India, who has been growing her following for a number of years. Yogita now blogs full-time, mainly about fashion and she creates looks that her followers are interested in. We spoke to Yogita about her career as an influencer, the brands she's been working with and what the outlook for the future of Influencer Marketing. E

Don't forget to follow her on Instagram here!

 

Could you tell us a little bit about your background and how you started to build a following?

I am just a normal girl who had to take it from the scratch. I started with no following at all and no family background in blogging. It was tough in the beginning to build followers , to create content my followers would like but gradually it all started to fall in place. I started to build followers slowly and steadily. 

I was an admin for a shout-out page and when I used to look at the shout outs it kind of hit me that I too can start working in this field. There were many bloggers who asked for shout outs and that's when I came to know about blogging in general. 

Is this something you do full-time?

Yes, as of now blogging is something I so full time as it really asks for long hours of work. We hardly have time for anything once we get into this line. The shoots take up a lot of time and then there is a lot of editing. It takes a lot to stand where we are standing right now. 

What sort of content do you create and what content works best with your audience?

I am a fashion blogger. I recreate fashion looks which is quite liked by my followers. Small things that help me connect better with my audience also are a great help. 

What would you define Influencer Marketing as?

It's a vast field for anyone these day. With the growing market the influencers have a great chance to excel in whatever expect they want to. As a marketing tool it's a great platform to advertise. In the beginning I didn't know I would get to earn money but gradually I started to make some amount out of it. It's not huge but I am sure soon it will be good enough. 

What brands have you worked with so far? 

So far I have worked with Myntra, All about you by Deepika Padokone, Speedo,  Daniel Wellington,  Namzish, Oppo, Cutie,  Dr. Tvacha, Rajkumari Fashions, Unlimited Store,  Global desi, Stalk buy love and so many more to count. 

How do you think Influencer Marketing will evolve over the next 12 months?

In the coming 12 months the influencer market is going to evolve at a rapid fast speed. More and more people are becoming aware. Due to social media the market is going upscale every moment. People are beginning to learn it's importance. 

How has the Influencer world evolved since you began?

When I stared the influencer market wasn't that huge but slowly the market has turned out to be growing very fast all thanks to the social media. It's a nice scale To help earn followers . It's a great marketing platform to advertise for brands. 

How do you feel brands are working with Influencers?

There are so many influencers in the market that it has become difficult for them to know who is genuinely working hard and who is earning followers by some other means. 

Though the brands are doing a great job by targeting more and more influencers and giving more people a chance. 

Have you seen any brands that you feel are doing great work with Influencers?

Yes,  there are so many brands that are doing a great work with influencer. Both benefit each other in some way or the other. These collaborations help both the brand and the influencer. 

People become more interested in purchasing the stuff that we wear and it helps the brand increase their sales. 

Do you use any software to help create content?

Yes,  there are many softwares that help me in creating content. 

Not all pictures can be uploaded without editing and no video can be uploaded without proper clip editing. 

How do you balance your online life with offline?

To be honest it's quite a task. Once you become famous it becomes really difficult to manage the two. Your personal life no longer remains personal and the people become interested in knowing you better.

For that you have to share many details online which you might not want to. Blogging leaves us with no time and it's really hard to have a personal life. People get attracted to your profile when you share personal knowledge with them. Honestly it takes a lot be a blogger. 

Which influencers inspire you and look up to?

There is no doubt in this one. The influencer that inspires me the most is Santoshi Shetty.

If you could work with any brand, who would that be?

Surely Nike and Addidas and so many more brands as such. 

Tell us something about you that people might not know?

The life of a blogger is like an open book. We have nothing to hide from the audience. One thing that people don't know about me as a person is that I don't like putting on makeup but our job profile we need to put it on and there is no other feeling than getting off makeup after you are done with a shoot. I am also a crazy, fun loving,  person. 

What’s your favourite social platform and why?

My favourite  platform is instagram as it gives more opportunities Tu us bloggers. It helps us build more audience. 

Where do you want to take your career as an Influencer?

In the the near future I want myself to have a bright future in blogging as well as I want to try my hand at acting. These two things are something I want in life and as an influencer I want myself to be a well known blogger. 

I hope I will be able to manage the two simultaneously.

"We’ve seen so many people classing themselves as ‘influencers’ and trying to build a career from it for the wrong reasons"

Today, we caught up with Charlie and Lauren, originally from the UK, but now living life on the road, sharing their adventures with their ever growing and evolving audience. We discuss important topics within influencer marketing and where they want to take their career! Check out the blog below!

influencer-marketing-blog

Could you tell us a little bit about your background and how you started to build a following?

What a lot of people don’t know, is that Wanderers & Warriors actually began as a clothing brand…

After arriving home from our separate travels, we found ourselves brainstorming ideas of how we could create something of our own. Something that we’d be both proud of and passionate about…oh, and of course it had to be travel related. So after a lot of late nights and screwed up pieces of paper, Wanderers & Warriors clothing was born.

Our platform grew and our sales increased and before we knew it, it was time for us to pack back up and head out again. As much as it was exciting to be getting back on the road, it was a bittersweet feeling knowing we’d have to close the store temporarily.

So on 1st June 2017 we switched the store to our own personal adventures and the rest is history…

Is this something you do full-time?

 Yes, we know work online full time through our blog and social media platforms.

What sort of content do you create and what content works best with your audience?

Our content is based on us travelling as a couple, so whether its tours, destinations or cute photos that is what we aim for.

What would you define Influencer Marketing as?

For us, influencer marketing is using our knowledge of what people will like and advertising to them in an honest and trustworthy way.

What brands have you worked with so far? How was it?

We’ve worked with the big brands such as Daniel Wellington and Cluse to smaller companies such as Cordalife and local t-shirt brands. We love building up a relationship with a company that believes in us and that we’re passionate about! For us, our main importance is to stay true and only market products that we would use ourselves.

How do you think Influencer Marketing will evolve over the next 12 months?

Who knows. This social media run world is changing every day but what’s interesting is seeing careers appear that weren’t known of years ago. Now the big companies are employing talents through social media and recognising them for their hard work and skills which is good to see.

How has the Influencer world evolved since you began?

For us, even just in the last year, we’ve seen so many people classing themselves as ‘influencers’ and trying to build a career from it for the wrong reasons. Becoming an influencer should come as a by-product of doing something you love and are passionate about.

How do you feel brands are working with Influencers?

 A lot of brands do a great job or working with influencers and making it a mutually beneficial experience. It seems to be getting a lot more recognised as a legit way of advertising!

Have you seen any brands that you feel are doing great work with Influencers?

A lot of the female fashion brands seem to be doing the best jobs of using larger influencers to their benefits. Companies such as Spell Byron Bay and Faithfull The Brand are forever popping up in our feeds being represented by travel influencers which makes sense.

Do you use any software to help create content?

We live on Lightroom. Lauren spends hours editing photos to get the best colours, lighting and to make sure our photos inspire and impact our followers.

How do you balance your online life with offline?

 We’ve managed to schedule work time and play time pretty well now. For us going out and shooting content is the fun part then we edit the same day and plan our posts ahead so we don’t have to work constantly.

Which influencers inspire you and look up to?

 Of course in the travel industry Jack Morris (@doyoutravel) and Lauren Bullen (@gypsea_lust) are the top guys that I’m sure every travel influencer looks up to. They paved the way for influencers like ourselves to realise what’s possible.

If you could work with any brand, who would that be?

For Lauren, it would have to be Peppermayo or Asos and for Charlie probably like a Topman or Urban Outfitters.

Tell us something about you that people might not know?

Haha ok, so Lauren only has one Kidney! And Charlie was born on narrowboat! How’s that?

What’s your favourite social platform and why?

It has to be Instagram. Instagram is our baby and the platform that’s given us the opportunities plus it just seems so sleek and easy to use. Everyone we see in public is always scrolling Insta.

Where do you want to take your career as an Influencer?

For us, of course, we have huge ambitions to take over the world but realistically as long as we can continue to travel the world together, that’s all we really want from life.

Instagram Stories - SCREENSHOTTING?!

Instagram is currently testing a feature that identifies users who take screenshots of public Instagram Stories. Now, we're all partial to stalking, screenshotting content and posting it in WhatsApp groups to laugh at...however, next time you take a screenshot or screen recording, the person who posted the story will be able to see it.

There was significant uproar on Instagram when some users detected the new feature. People even indicated they had switched from Snapchat to Instagram because they wanted to get away from screenshotting alerts. Instagram is likely testing how people respond to the new notices and may decide to never rollout the feature to all users, or perhaps change its behaviour.

In the meantime, be careful and watch those trigger happy fingers.

CHRISTINE TRAN - "INSTAGRAM IS A PLATFORM THAT ALLOWS ME TO SHARE MY CREATIVITY THROUGH IMAGES"

 

Today we caught up with Christine Tran, a social media influencer, based in San Francisco. Christine creates content around travel, lifestyle, fashion and many more, she has over 180K followers on Instagram.

Christine Tran.jpg
 

Tell us about you, your background and how you came to start on social media?

I grew up in Los Angeles, worked for a few years in New York and currently in San Francisco where I started my blog part time. My social and blog following began to grow quickly, I decided to leave my corporate job to travel full time in April 2017

Tell us about what you do on your social channels? 

I mostly create travel & lifestyle content. I travel constantly to new destinations, cities to capture images to help inspire others to travel to that destination. I always incorporate fashion brands in my images and share products I enjoy using and share it with my audience.

What social channel are you most passionate about and why?

Instagram - I love the community it provides. Connecting with my audience where I’m able to share my experience and inspire others to travel to new destinations they never thought of visiting, trying new products, clothing, food, etc. Instagram is a platform that allows me to share my creativity through images.

How often do you post and update your audience? What content works best for you?

I post daily on Instagram and every other week on my blog. I focus on travel related content which my audience enjoys the most.

When did you first start seeing you were building a following? How quickly have you grown your following?

Within 6 months I started to see my growth on Instagram take off and people were following my journey. I gained 100k followers in exactly one year.

How do you stand out on social media? What makes you different?

Going to unique and different travel destinations that most people don’t typically go to can make any image stand out. Keeping a consistent editing style is key to making any content stand out.

What does your typical day look like?

When I’m traveling, the days are long and busy with early mornings for sunrise shots and photo shoots throughout the day. When I’m not traveling and taking images most of my days is catching up on emails, writing blog posts, editing photos and occasionally meeting up with friends for lunch.

Are you friends with other influencers?

Of course! That’s why I love the Instagram community, I’ve met so many amazing friends!

Which influencers do you admire? Why? 

I really admire https://www.instagram.com/taramilktea/ Her images are always so stunning and very unique!

What are your ambitions with social media? Where do you want to take it?

I love helping others and I hope I’m able to use my platform to help others who are inspired to do what I currently do.

What do you enjoy most about social media?

Inspiration in finding new ideas, places, restaurants, products, and fitness inspiration.

How do you think brands are working with influencers at the moment?

There are so many ways brands are working with influencers. From collaborating on social posts to build awareness on the brand, video/photo content for brands own marketing purposes and to help increase sales.

What brands have you worked with? 

I’ve recently worked with Sandals Resorts, Visit the Bahamas, Uber

http://tourdelust.com/overwater-bungalows-sandals-south-coast-jamaica/

http://tourdelust.com/bucket-list-experiences-in-the-exumas/

http://tourdelust.com/uber-whereto-outdoor-ice-skating/

Do you use any tools to help you with your content?

I mostly only use lightroom for desktop to edit my photos and occasionally use apps like VSCO or snapseed. I use UNUM to help plan my feed.

What’s the piece of content you’ve created you’re most proud of? Why?

This is the first time I’ve ever used my drone and it was not easy! I’ve realized how hard it is to actually use a drone and I’m so proud of myself for being able to learn how to use it and take an awesome image for the first time.

https://www.instagram.com/p/BcsVN3qHA-D/?taken-by=tourdelust

What do you see as the future for Influencer Marketing? How will it evolve?

It’s continuously growing but I think a lot more brands are now starting work on long term projects with influencers. I can see videos becoming a high demand in the next few years.

Where can people follow you?

www.tourdelust.com

www.instagram.com/tourdelust

www.facebook.com/tourdelust

www.twitter.com/tourdelust

www.pinterest.com/tourdelust

"Nowadays everyone has an opportunity to create their vision" - Sofia Hills

Starting out for 2018, we caught up with Sofia Hills, a model, a creative and a fitness influencer. We spoke about her career and how she came to grow a following on social, she also had some insight into what it's like to be an influencer when working with brands. Check out the interview below!

 
DSC_7138 edit 2.jpeg
 

Tell us about you, your background and how you came to start on social media?

Well, everything started in Australia in 2013. Fitness is one of my passions, and at that time I decided to enter the Australian Oxygen Magazine Competition (women’s fitness magazine), that was based on online voting. That was the beginning of my social media presence, that resulted to winning the competition based on votes.

Tell us about what you do on your social channels? 

My social media account is mainly a reflection of my lifestyle.

What social channel have you grown your following on? 

My main handle is my Instagram profile @sofiahills, however I have in the plans developing 2 more IG accounts: 1 for my modelling work and 1 for my fitness workouts.

How often do you post and update your audience? What content works best for you?

I keep my followers updated as often I can. Usually, it’s pretty much on a daily basis.

What are your ambitions with your social channels? Where do you want to take it?

In my plans is increasing my existing following and expanding my social media presence on other handles too.

If you could work with any brand in the world, who would you choose and why?

That’s a tough one, because I have quite a few brands on my mind. One of my ambitions is to get networked with high end fashion brands that empower women to reach their true potential.

Who’s an influencer you admire most and why? 

I wouldn’t say that I have a particular person that I admire. I get daily inspiration from many influencers I interact with. Perhaps those who are self-made, or share a story of believing in their own vision align more with my journey.

How do you think the influencer marketing industry will change in the next year?

Things in this industry are changing rapidly. I feel that within the next year influencers’ content will be mainly video based.

What relationship do you have with your followers? How do you engage with them?

I feel that I know my followers quite well, perhaps because there is consistency in the way they engage. In regards to how do we interact, I share some personal thoughts on my blog, and open dialog on my daily posts, Insta stories and lives.

How would you say you’re different to other influencers in your space? What do you look for that others don’t?

I’ve never done such comparison simply because I believe all creative people out there have something unique to offer. If something makes me stand out, is perhaps my personality, skills, story and vision.

What do you enjoy most about social media?

I really enjoy the volume of ideas and information coming just simply through networking. I also really enjoy the power and freedom social media give to each of us without relying to traditional media. Nowadays everyone has an opportunity to create their vision.

What do you enjoy least about social media?

Perhaps the addiction of it.

Is there something you wish brands knew about influencers?

Yes! That creating content takes a lot of time, resources and planning. I feel that being paid based on engagement, is really half the story. How about all the work it requires producing the content? And how about all the time spent on keeping the social media up to speed?

What’s the toughest thing about running One of the toughest things is that a digital your own social media? What’s the best?

One of the toughest things is that a digital influencer is multitasking in a lot of different levels: PR, networking, engagement, content production, resources…it’s a 24/7 commitment. The best is that is a huge growth and expansion experience. It requires commitment, dedication, patience, constantly learning new skills.


Can you give any advice to people looking to start their own Instagram, YouTube etc?

I came down to one simple truth: There is no “success recipe” other than just being yourself. People relate to influencers because of their personality and talents.

Where can people follow you? On my IG @sofiahills and @sofiastills

TORONTO TRAVEL VLOG IN 48 HOURS

In this vlog today, Isaac (one of our Videographers) headed half way across the world, to Toronto, Canada for 48 hours. He had a special package to deliver to one of the biggest tech influencers, for a product launch we have happening in a couple of weeks.

This is the story of the first day, the journey from picking up the package in London to flying to Toronto and experiencing his first night in the city! Let's see what he get's up to in Toronto!

 
video Block
Double-click here to add a video by URL or embed code. Learn more
 

LONDON INSTAGRAM MEETING

Today we headed down to a UK Shooters Meeting in Central London. UK Shooters is a community of photographers, influencers and rookies headed up by Mike Will. UK Shooters organised a meet up on a Sunday afternoon in London and the turnout was insane. We went along to see what it was all about!

There was loads of different models, five different locations, smoke bombs and a lot of fun. From photographers attending for their first time, to rookies looking to build their confidence with a camera, to people turning up for the community and social side. The meet up had it all and the community is growing.

CHANGE IS THE ONLY CONSTANT

We are still in Berlin with fashion influencer Mariana Di Vaio, and are extremely busy with various exciting ventures. We are running a notebook product launch and are on the set of a photoshoot with Mariana Di Vaio, watching on as the campaign comes to life. 

It’s all very eventful and tiring, but after the long hard day comes to end we can’t help but make the most of where we are staying and explore the beautiful city. Come with us on this exciting trip, exploring not only the business adventures but the adventures we find ourselves exploring once the work day has drawn to a close. 

You will be getting an exclusive insight of what we get up to whilst all the action unfolds around us, whilst getting to know the team involved in Socially Powerful. We hope you enjoy the vlogs and don’t forget to LIKE, COMMENT AND SUBSCRIBE! It all helps.


Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

TRAVELLING THE WORLD TO MAKE IT HAPPEN

We’re off to Berlin, Germany to work with one of our clients for an upcoming product launch with two global influencers. Fashion influencer Mariano Di Vaio and technology influencer TechnoBuffalo are in attendance with our team of Cyrille, Majid and Ben. 

It’s an exciting, but very stressful time for all involved to ensure the campaign runs smoothly. Today is the first of four days, with the team travelling out to Berlin and meeting with Mariano and TechnoBuffalo, to brief them on the campaign, the timings and the expectations.

You’ll be getting access to see what we get up to on the ground, in the midst of all the action and get to know more of the people involved in Socially Powerful. We hope you enjoy the vlogs and don’t forget to LIKE, COMMENT AND SUBSCRIBE! It all helps.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

MAKING THE MOVE

It’s office move day, after months of waiting for the building to be finished, we’ve finally got the keys and are moving in. It’s the beginning of a new chapter and the start of something fresh. 

Now that we’re moved in, be prepared for more vlogs and more of our employees appearing in future vlogs from here on out. We will be sharing more of our vision on the industry, more of our work and more of what we get up to away from the office. Exciting times for all involved!

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

MOVING ON UP! OFFICE MOVE DAY

In today’s vlog, we’re moving office. We’re packing up our base, which we’ve been in since we started the company almost one year ago. We’re expanding the company and moving the office to Farringdon, it was just impractical to stay where we are now. We started out in this place, we’ve grown, learnt and experienced a hell of a lot since the first time we moved in. 

We have many memories, all the late nights, the working weekends and the projects we have won and lost in this place. It’s a great time for reflection and seeing where we’ve come from and how far we still have to go!

Let’s see where we are this time next year. We’re excited to continue to share the journey at all levels, the good, the bad and the ugly.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

MAKING IT HAPPEN IN THAILAND

In today’s vlog, Tass is travelling to Bangkok, Thailand with his girlfriend for a much-needed holiday, we decide to take you on the journey and show you some of the behind the scenes. After travelling all over the world with our clients and on Business Development, Tass embarks on for some relaxation and downtime, this time without camera man Nick, how will he survive :')

At the same time, Socially Powerful are in the middle of a lot of major projects and recruiting for new employees. As a start-up business, we need to be smart with where we invest our money and who we invest our money in. With no investment or venture capitalist backing, every penny counts and we need to deploy it in the most effective way possible. 

Arriving in Bangkok you really feel the pace of the city, the vibe of the people and the culture of the communities in the city, which changes from day to night.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

DRONE RACING THE NEW FORMULA ONE

In today’s vlog, we decided to take the focus away from business and entrepreneurship, we wanted to show our personalities and who we are as people. Whilst we’re still going to be vlogging our trips and business work, we’re also going to start sharing what we get up to as a company outside of the office. First stop, we decided to head to the Drone World Championship at Alexandra Palace in London. 

We use drones a lot in all our productions, whether it be our vlogs or branded content. We wanted to experience something we’d never been to and had no preconceptions of and what we experienced, was something like we’d never experienced before. It genuinely was incredible, the people, the atmosphere and the skill of the guys flying the drones was insane. The market for this concept is huge, the only thing like it is Formula One – if it can get to that stage, then wow.

Not to spoil the results of the competition or any of the races, we’ve blurred out and bleeped out us talking about it. If you’re interested, they are playing the legs of the Championships on TV from next week.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

 
 

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

WORKING WITH PEOPLE YOU LOVE

Working with people you love is one of the most important factors when starting a business. These are people you’ll spend most of your time with, so why would you want to surround yourself with and build a business with people you don’t get on with and don’t like?! Don’t think about the money and the rewards, think about your life and doing what makes you happy. If you start a business just for the money, you’re in the wrong game and you’ll fail.

We aso talk about selling and marketing on social media being the most effective channel to get products in front of audiences at the right time, in the right market and in the right way. It’s the final part of the vlogs with Julius Dein and he’s about to pull the most epic prank on his grandma. We take you behind the scenes of the final preparation, the prank itself and then meeting his grandma who we have a really interesting chat with.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

 

FACEBOOK VIDEO VS YOUTUBE VIDEO

We’re with Julius Dein in London filming a prank for one of our clients. We have an interesting chat about Facebook video vs YouTube video. Understanding the audience and how you can capture the attention of people in split seconds as they scroll through their newsfeed. We discuss the differences between a Facebook view and a YouTube view, I’m sure you’ll all know about the continuous discussion around how Facebook counts a view :P

We take you through the day, with our behind the scenes vlog of what goes on! If you haven’t checked out any of Julius’ content, make sure you do, he’s recently been ranked as one of the top Instagram Accounts globally leading their industry and has over 8.5 million fans on Facebook.

The next video will reveal the prank and what we got up to ;)

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

THE FINAL HURDLE

Our trip and travelling around the world ENDS TODAY! The final hurdle, it all comes down to this and the big push for the product launch in Barcelona with all the influencers in attendance. 

Xenia Tchoumitcheva, Mariano Di Vaio, Toni Mahfud, Unbox Therapy are all involved in this global launch for our client, with a lot of time pressure and last minute changes, we manage to pull it off. 

After a huge trip around the world, there has been a lot to learn, understand and so much experience that we gained. We're now on the way back to London, to get stuck in back in the office, ready for the big move and all of the other campaigns we are working on. Just two guys, travelling around the world, chasing the dream - WHAT A TRIP!

We're excited to show more of what we get up to on a daily and weekly basis, let the journey continue as we take things to the next level and introduce YouTube to more of the Socially Powerful Team.

ANYTHING COULD HAPPEN

As Tass and Nick’s epic three week worldwide journey draws to a close, their biggest challenge is still ahead. This is the day of the product launch event in Barcelona with the influencers and anything can happen.

The influencers need to be briefed on their activities for the day and all the while the client is still waiting for the Unbox Therapy’s video to review before it’s immediate release.

With difficult time constraints and a continually changing schedule, the pair must persevere in order to complete the job.

 

DON'T BE AFRAID OF FAILURE

Afraid of failure? Fear of failing? Failure is a part of success and overcoming it is tough, but don't be afraid to FAIL!

People are crippled by failure and overthinking; they won’t follow their dreams in fear of failure. People are scared, they are afraid of failing in front of their friends or family and not succeeding. There is a huge misconception about failure, it's part of life and you can always come back from it.

In modern society, other people love to see you fail, it's a fact.

Once you start doing something, you have something to share and something other minds can get involved with, share their opinion and collaborate. Whatever it is you’re thinking of doing it, just do it. Once you start doing, things start happening, don’t overthink, just do and don’t be afraid to fail.

We arrive in Toronto and meet some old friends, over dinner we discuss the aspect of failure. Enjoy the vlog, we're excited to continue to share our journey with you.