WHY US?

 

LISTENING

Firstly we listen. We listen to what you as a client want, but we also listen to what the audience you want to reach is saying. Cultural insight, enable us to drive content to the most relevant audiences to the campaign. Engagement is key and you can't get it wrong.

STRATEGY

We use cultural insights to guide the creative process. Our ideas are led by understanding ; what audiences like, how they currently consume and engage with content. With this insight, we build highly targeted campaigns, rooted with rich cultural insight to guide success.

CREATION

We create great ideas and content that audiences naturally engage with, share and talk about.. From 15 second videos, through to content series and written content. We have creatives, for platform specific campaigns. Platform is key and each is different, choosing the right one(s) for each campaign is vital.

DISTRIBUTE

We work closely with every social platform, we are always on the cusp of new updates. We distribute and seed at scale. Our global influencer marketing network, comprises of 5000 + Social Influencers and 250 Social Publishers. We distribute content to relevant audiences, who talk about it, like and share. 

 
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CULTURE, LISTENING, INSIGHTS

 
 

1.

HOW PEOPLE CONSUME MEDIA

What's the next destination? What are your competitors doing? What's the latest trend?  We carefully monitor how people consume media and how brands portray themselves across all social platforms.

2.

WHY DOES CULTURE MATTER?

People are busy and the world has changed. Gone are the days of Banner Ad's or Billboards - people are smart and know when they are being sold to.  To connect to audiences, you have to speak to them through the platforms they consume, people they trust and in ways that fit with their lives. We watch more content than ever and absorb stories quicker, you need to evolve.

3.

WHY WE LISTEN?

We're always listening, on the cusp of what's new and changing to audiences all over the world.  By listening to different cultures, we keep our clients relevant and evolve with the ever changing environment of social media. Our campaigns are deep rooted with real cultural insight from the get go, so we know they'll succeed. Put the content in the right place and they will come.

4.

ON THE PULSE

Our dedicated team of "listeners" keep up to date through social analysis and insights. By listening, we understand and can act instantly to connect brands to those audiences who want to hear their message. We immerse ourselves within cultures, we want to learn. We Blog, Vlog and are ever present on Keynotes airing our views about the latest trends.

 
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BE BOLD, BE DIFFERENT, BE DECISIVE

 
 

BE BOLD, THINK DIFFERENTLY

It's hard to stand out, you have to change the rules and experiment. We help brands think differently, be bold, play to their strengths, but be unpredictable. We will identify areas of weakness and where your brand can flourish to speak to the world. We make you think, act and succeed!

THE RIGHT PLATFORM

Sure, you create great content but is the content right for the platform it's appearing on?  To engage audiences on social networks, the content needs to fit and play to that platforms attributes. A mini documentary, is very different to a 15 second video. Are you thinking about the next social platform or keeping up to date with the latest Influencer Marketing trends?

ENGAGEMENT

You create a great campaign but nobody saw it. We connect you with the audiences you want to engage with. Likes, comments and views are brilliant to look at, but what do they really mean if the wrong audiences saw your campaign? We hone in and target your prospective consumers with a clear distribution and seeding strategy that delivers real tangible business results.

CONSISTENCY & RELEVANCE

Be consistent, continue the conversation with your audience. You need to follow up, keep your audiences interested in your brand and stay relevant. From social media management to year long creative campaigns, we continue the conversation with the audience. We keep your brand up to date, fresh and relevant to the constantly evolving marketplace.

 
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CLIENTS

ENABLING THESE BRANDS TO UNLOCK AND CONNECT WITH AUDIENCES